HeForShe is an organization that’s taking action to help people unite and create a gender equal world. They believe gender equality is more than a women’s issue, and more of a human rights issue. HeForShe wanted JWT to “create art not ads” based off of their brand voice. The client wanted to create their own gallery for Arts week with work that would shift the viewer’s perspective and entice them to learn more. The goal was to use the art to draw in viewers, start a conversation and educate them about HeForShe.