This concept utilizes the discover section on Snapchat by getting users to be more aware of the PUMA brand, products and ambassadors. Snapchat has a good interface to repurpose existing content from the website and create a free flow dialogue between the consumer and brand. For example, users can click on the Italia jersey and learn more about the product. I incorporated videos of Usain Bolt training to enforce the #NoMatterWhat campaign and promote the PUMATRAC App. Snapchat users are known to screenshot content, so I decided to come up with a reward system for that action. For example, if the user takes a screen shot of the PUMA x ALIFE collab or one of Rihanna’s motivational images, they receive a “snap” back from PUMA. This “snap” will have an image of one of the products with a discount code.

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