The Shelter Pet Project

The #AdoptPureLove campaign was created to encourage people to adopt shelter pets. Every shelter pet is unique, but the one thing they have in common is pure love. The campaign shared stories of real people and celebrities that captured the unique bond between pet and owner. This concept for the Shelter Pet Project was created with my creative copy partner Lauren McNally.

The #BORNTODARE campaign was launched to target watch enthusiasts with unconventional attitudes who are full of adventure, curiosity and fearlessness. Backed up by iconic individuals including David Beckham, Jay Chou, Lady Gaga and the legendary All Blacks rugby team. We captured footage from the All Blacks, peaked into David Beckhams life and Jay Chou's music career to support this motto. 

This was around the time Instagram launched their "story feature." I figured out an innovative way to "hack it" by designing graphics to be uploaded to Tudor's story that appeared to have a button. This encouraged users to "tap" their phone, which drove them to the next frame and told a story about the watches unique craftsmanship and history.

Infor created a spot that showed the concept of their industry specificity through Brooks Koepka and golf. In a humorous way it revealed that if a golfer doesn’t have the right tools for the job it won’t work- just like Infor.

My task was to develop a social campaign that would hype up the video before it’s launch. I art directed, designed and concepted copy that would tease users on Infor's social media platforms. Combining golf lingo, and behind the scenes footage I developed the following campaign to promote the video.

Rolex watches have been worn on the wrists of pioneers, explorers, athletes and creators. 

During my time at JWT I worked on a variety of Rolex deliverables including print, digital, social campaigns and TVC spots. The projects below feature the watch in aesthetic scenarios and cultural moments. 

It doesn't just tell time. It tells history.

T. Rowe Price is a financial investment institution that uses their active management skills to invest where it matters most. Instead of sitting back and letting your funds ride the index, T. Rowe Price seeks out other opportunities that can make a difference in your portfolio. 

That’s why T. Rowe Price believes that “Active Matters,” because nothing matters more than your future. They are also known as “unaverage”  because T. Rowe Price goes above-average to make sure your funds are invested in the right places.

Puma Golf works with a variety of golf professionals including Lexi Thompson and Rickie Fowler to promote their products. The clothing and sneakers being released were crafted with innovative fabrics, waterproof mesh and creative components to enhance the performance of the athletes wearing them. Video, digital and print assets were created. 

    The Goal of this project was to take advantage of the “discover” section on Snapchat by getting users to be more aware of the Puma brand, products and ambassadors. Snapchat creates a free flow dialogue between the consumer and brand. Brands can utilize Snapchat to naturally push the product and see it in context of the ambassador’s lifestyle. This flowchart demonstrate how a user can get rewarded after taking a screenshot on the app. They receive a "snapback," which contains a discount code.